Effective date: 15 July 2026 · Last updated: 15 July 2026
PWOS ("the app") is an internal business application provided by AB Pictura, company registration number 556344-7191, Kanikenäsbanken 8, 652 14 Karlstad, Sweden ("Pictura", "we", "us") for use by Pictura's own sales staff. The app is not available to the general public: access requires company-issued credentials, and there is no public sign-up, self-registration, or in-app account creation. This policy explains what personal data the app processes and why.
The app is used exclusively by Pictura employees and authorized representatives to manage customers and place business-to-business (B2B) sales orders on behalf of Pictura's business customers. It is not a consumer app.
| Category | What | Why |
|---|---|---|
| Account & authentication | Your login username (which may be a work email address) and password, used to sign in. A session token is issued on successful sign-in and stored securely in the iOS Keychain on the device. | To authenticate you and keep you signed in (app functionality). |
| Business data | Customer records, contacts, orders, products, planograms and sales activities that you view or create in the app. This is Pictura business data and may include Pictura customers' business contact details. | To provide the sales-order workflow (app functionality). Cached locally for offline use and synced with Pictura's backend. |
| Diagnostics & crash data | Crash reports and error logs collected via Sentry. These events are linked to your login username as a user identifier and may include device name, app version, operating-system version, and technical error details (and, where enabled, your IP address). | To detect, diagnose and fix crashes and errors (app functionality). Not used for advertising or tracking. |
We process the above data only to operate the app: to authenticate staff, provide the customer and ordering features, enable offline use and synchronization, and to diagnose and fix technical problems. We do not use your data for advertising, and we do not track you across other companies' apps or websites (no Advertising/Tracking technologies are used; the App Tracking Transparency prompt is therefore not shown).
We do not sell personal data. We share data only with service providers acting on our behalf:
These providers process data under contract and applicable data-processing terms.
All communication between the app and our services uses HTTPS/TLS encryption. Authentication tokens are stored in the device Keychain. Access to the app requires company-issued credentials.
Personal data identifying an individual user (such as the login account) is removed within 6 months after that person leaves Pictura's employment. Business data (customers, products, orders) is retained in Pictura's ERP and backend systems in accordance with our internal data-retention and statutory record-keeping obligations. Diagnostic and crash data collected via Sentry is retained for approximately 90 days.
Because the app is used by Pictura staff, questions about your personal data (including any rights you may have under the GDPR, such as access, rectification, or erasure) should be directed to Pictura. There is no self-service account deletion in the app because the app does not create user accounts; credentials are provisioned and de-provisioned by Pictura.
The app is a workplace tool and is not directed to children.
We may update this policy from time to time. Material changes will be communicated through the usual internal channels and reflected by the "Last updated" date above.
Data controller: AB Pictura, company registration number 556344-7191, Kanikenäsbanken 8, 652 14 Karlstad, Sweden
Privacy contact / DPO: kundtjanst@pictura.se
Phone: +46 (0)54-14 82 00